@jdormit Great post - and I agree with the sentiment. The “switching costs” are perhaps the most challenging- people have built their whole connected network of people within the walled gardens of mainstream social networks. Rebuilding that elsewhere is a large amount of effort - that many (most?) people simply have no desire to do yet. It may be that we need to continue to chip away at barriers so that as more people have the desire, the path is easier for them to move.