God I love what the DICE rendering engineers are doing in interviews regarding RTX.
Journalist: "Can you give me some technical details on this system?"
Engineer: "Uuuh... OK, sure. <BLURTS A 3-PARAGRAPH FULLY TECHNICAL RUNDOWN OF EVERY SINGLE ENGINEERING DECISION IN THE SYSTEM>"
Engineer: "What 🤷♂️"
See interview at the end here: