@deshipu Related to 2) is 2a): I can choose to not be dishonest even if my competitor is, if I'm sitting on a pile of cash or have other successful branches in unrelated markets.
The difference between 2) and 2a) is that in the former, the choice is a life-or-death matter for my business (and good-or-bad life for me); in the latter case, it doesn't threaten survival - so I can stick to my higher values (and possibly pay a premium for it).
All those things we talk about are some version of this phenomenon.
This Mastodon instance is for people interested in technology. Discussions aren't limited to technology, because tech folks shouldn't be limited to technology either!