I guess if you have a good product, say an album, but no budget for exposure, what you will probably get is a cult following.
Similarly, if you have a lesser good product with a budget for marketing, you can get a large consumerist crowd that discovered you because others were talking about you and they were too lazy to look for a better and cheaper alternative?
I don't know. I am just sad hearing some good-ass albums from 2010~ with almost no listeners compared to so-called good albums.
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