In an entirely unexpected turn of events, turns out that companies not-in-the-UK don't really want to register with the UK tax office to sell to consumers in the UK. I thought the plans was that the pure animal magnatism of the union jack was supposed to be persuasive enough to convince johhny foriegner to put up with our beuaracracy. Or was it a bus with really big numbers on it? I forget... https://www.bbc.co.uk/news/business-55530721