How effective is paid advertising anyway?
Scott Cunningham, on the selection bias in paid clicks:
[..] there was a nearly one-to-one increase in natural clicks [..] as though users were already going [..]
Reminds me of 2020, when in the Netherlands the NPO (national broadcasting service, akin to BBC), removed third-party tracking and actually increased their revenue in doing so: https://techcrunch.com/2020/07/24/data-from-dutch-public-broadcaster-shows-the-value-of-ditching-creepy-ads/
@krinkle Why do they think NPO.nl stopped shipping third party trackers? I just visited their npo.nl and it is ful of them?
This Mastodon instance is for people interested in technology. Discussions aren't limited to technology, because tech folks shouldn't be limited to technology either!