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What does it tell about the culture of our industry that what is considered the ultimate success is called "killer app"?

@deshipu

Somebody wrote an influential book about marketing that talked about "category killers". Companies that rise to monopoly status, are not properly regulated, and take over a market in a particular niche. The example given is the American chain Bed Bath and Beyond.

Everyone aspired to make their web portal a category killer. Web portals faded away, but the metaphor clung on.

@celesteh I think it's especially poignant when you realize that the example for a "killer app" most commonly given, VisiCalc, not only didn't kill anything, but it created its own market and a market for the personal computers as well.

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