What does it tell about the culture of our industry that what is considered the ultimate success is called "killer app"?


Somebody wrote an influential book about marketing that talked about "category killers". Companies that rise to monopoly status, are not properly regulated, and take over a market in a particular niche. The example given is the American chain Bed Bath and Beyond.

Everyone aspired to make their web portal a category killer. Web portals faded away, but the metaphor clung on.

@celesteh I think it's especially poignant when you realize that the example for a "killer app" most commonly given, VisiCalc, not only didn't kill anything, but it created its own market and a market for the personal computers as well.

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