“We examined more than 15,000 recent popular queries and found that Google devoted 41 percent of the first page of search results on mobile devices to its own properties and what it calls ‘direct answers,’ which are populated with information copied from other sources, sometimes without their knowledge or consent.”

themarkup.org/google-the-giant

Follow

@laura I've heard this referred to in SEO circles as "zero click searches" and it seems to be a driver behind Google's preference for schema.org structured data which is easier for them to extract and manipulate into these kind of results.

· · Web · 0 · 0 · 0
Sign in to participate in the conversation
Mastodon for Tech Folks

This Mastodon instance is for people interested in technology. Discussions aren't limited to technology, because tech folks shouldn't be limited to technology either!