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I stopped using facebook a while ago, but a much longer time ago, I used to use it to talk to friends. Facebook seemed like a much happier place back then, but it’s not the same now, so I left it.

Sometimes I wonder if that old version of facebook could be resurrected, but also somehow prevented from becoming modern facebook again.

Just a place to keep up with friends. But not a place to interact with brands, or share news, or memes. Just 100% content your friends actually created themselves.

Network effects and switching costs aside, how would that social network look?

I’m thinking by now it basically should never have any version of a share button. There should be no possibility for anything to “go viral”.

And some kind of compartmentalized storage of user content, so no single party can try to data mine all of it.

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