For my birthday, my partner bought me a subscription to Strava. Their in-app purchase confirmation dialogue is the saddest I’ve seen – we just forked over considerable money and all they have to say is “you’re all set”

No thank you, no confetti animation, nothing. What a wasted opportunity.


This is small peas in the grand scheme, but it’s odd. Strava probably rigorously A/B test all the upsell interstitials and CTAs and whatnot, but if they’re not paying attention to the user journey *after* the user gives them money, I dunno. What is even the point.

Also when I hit the “back” button to go to the Home screen, they put up a modal CTA for the in-app purchase we’d *just* made. Like lol, I already bought it you muppets. Amateur hour.

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