You click a link to a news site, to read an article that seems interesting.

On the page that loads there is the article, but also, somewhere on the right, often near the bottom, there is a small video player. Inexplicably, it was not blocked by your ad-blocker.

It is auto-playing a news video that is not connected to the article. Sound is often on.

You:

@rysiek this post is currently #2 on Hacker News, haha. I would wonder what that’s doing to our traffic, but, we don’t use analytics 🙃