How do you pronounce the 'g' in "gif"?

I'm not sure if the people choosing "genre" are doing it for the "LOL vocal frictive" or because they actually mispronounce it as "jun-ruh".

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@cj If I pronounce it JAHN-ruh, like JUR-af, you'd know exactly what I meant, especially in context. But isn't this a fun game we play occasionally pretending we don't know what others mean by gif/jif?

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